CASE STUDIES

Pirelli Tyres

Pirelli Calendar Media Launch

The Pirelli calendar and Australian launch received coverage across twenty-five media outlets:

Television

Channel 7 ‘Sunrise’ program
Network 10 national and late news

Radio

2UE Sydney
3AW Melbourne
2KY Sydney

Internet

Drive.com.au
Dailytelegraph.com.au
Wheelsmag.com.au
Brisbanetimes.com.au

Magazines

OK! Magazine
Who Weekly Magazine

Major Metro Newspapers

Daily Telegraph, NSW
Courier Mail, QLD
Herald Sun, VIC
West Australian
The Australian
Weekend Australian
Sydney Morning Herald
Sunday Herald Sun
AAP Newswire

Suburban and Regional Papers

Ballarat Courier
MX Brisbane
Cairns Post
Newcastle Herald
Townsville Bulletin

The total volume of media coverage was 157 articles/reports, with a total audience/circulation of 9,984,432.
Television was the leading media type (115 reports), followed by press (28 articles), internet (13 articles) and radio (one report).
A range of stations belonging to the Channel 10 network were among the leading television stations, with three reports each. The Herald Sun was the leading publication with three articles.
Paul Gover and Holly Byrnes were the leading journalists, writing two articles each for the Herald Sun and the Daily Telegraph, respectively.
Syndicated television coverage resulted in Mat White and Kylie Gillies of Channel Seven’s Sunrise program and Tim Webster and Kathryn Robinson of Ten News being the leading media commentators.