Our Success

Impactful Case Studies

Explore our successful projects that demonstrate our expertise in marketing communications and public relations.

SACHS Max

Media & Communication Services worked with an international creative team to execute a content creation day on Moreton Island with SACHS brand ambassador Craig Lowndes to launch the SACHS MAX brand of 4WD shock absorbers. Including photography, videography and audio recording, the program produced content that was used by multiple platforms, including PR and media use, in a nine-part video series, for social media and the web, plus for advertising and POS material.

National 4x4 Show

In 2022, Media & Communication Services was once again engaged to undertake a number of media opportunities and activities on behalf of the Brisbane 4×4 Outdoors Show.

Working with the show organisers, we were able to leverage the introduction of exciting new exhibits, activities, and “the biggest footprint ever” themes to create anticipation and excitement, which stirred much interest in the media. As a result, the Event achieved excellent media coverage with both industry and mainstream media outlets.

In 2022, TV coverage was achieved across the two most popular networks in Brisbane, with segments on both Channel 9 and Channel 7 News.

Channel 9 attended the National 4×4 Outdoors Show and filmed extended coverage, which aired on the Thursday evening before the Show opening. This footage was syndicated across the state and was aired during the 5.30pm local news and 6pm state news segments. Channel 7 News attended the Event on Friday with a reporter and cameraman to capture footage and conduct vox pop interviews with Jon Perry, exhibitors, and show visitors. The end result was a 90-second segment shown that same evening at the metro station.

Media & Communication Services communicated heavily with radio stations throughout Brisbane in the lead-up to the event, offering interviews and ticket giveaways.

Coverage included several interviews on ABC Radio and 4BC, with multiple mentions and references on stations such as Triple M, Nova FM, ABC, Radio National, 4BC, etc.

Hino 300 Series Launch

 The Results:

 100+ articles with a PR value of over $2.4 million and a reach of 1.5 million.  ROI of approximately 50:1.

 Program included:

  • Drip feed campaign
  • Static launch via Zoom

 – Pre-recorded video and live Q&As

 – Hampers delivered to homes

  • Personalised test drive with trucks delivered to homes

 – Safety video sent via email to replicate on-track safety experience

 – Handover video played in the multimedia system of the truck and sent via email to ensure contactless delivery

  • Customer stories
Motorclassica

For 2019, the organisers tasked Media & Communication Services with doubling the amount of mainstream media coverage compared to previous years. This mission was accomplished.

The known minimum total volume of media coverage achieved for Motorclassica 2019 was more than 326 articles/reports across 170+ media outlets.

The available measurable coverage reached a minimum total potential cumulative audience/circulation of at least 925,580,116. The advertising space rate value equivalent (ASR) of the coverage received totalled $4,416,698.00. Traditionally, Media & Communication Services provides a PR value of the coverage received using a factor of three applied to the ASR; for Motorclassica 2019, the PR value achieved was $13,250,094.00 – figures supplied by iSentia.

Stand-out media coverage for Motorclassica 2019:

  • Triple M – Regional Victoria: Interviews
  • ABC 774: Interview with Jon Faine
  • KIIS FM: Event Mentions
  • ABC Radio regional: John Emery Event Previews
  • Herald Sun: What’s On listing: Ongoing September & October
  • Herald Sun: Page 3. Picture and Caption
  • Herald Sun: Mark Knight Cartoon: page 12
  • 3AW: Live Crosses – Tour Classica
  • 3AW: Tour Classica Participation
  • 3AW: Onsite broadcast and interviews with Event Director and Chief Judge
  • Southern Cross Radio Network: Ticket Giveaway
  • TODAY Show – Online Post Show Review with Bruce Whalley
  • Concrete Playground: Article and Ticket Giveaway
  • Aust. Financial Review: Event Mention
  • The Australian: Number Plate Auction Story
  • Just Cars: 4-page Spread
WIDEX Hearing

In April 2020, WIDEX engaged Media & Communication Services to provide PR services around the launch of the new WIDEX Remote Care Hearing Service.

The six-week campaign included the preparation of a press release, scripting, production and distribution of a VNR and a pitching program to selected industry and mainstream media, with the aim of achieving TV coverage.

The release was sent to 702 media contacts as identified by Media & Communication Services and tailored according to the audience. The release achieved an open rate of 42%, well above the industry average of 17.8%.

Media & Communication Services contacted our extensive list of media contacts as part of the pitching program to ensure the client’s objectives were achieved. Coverage received included:

  • TODAY Show segment with Trevor Long
    The Australian newspaper (part of a bigger TeleHealth Story)
  • ABC Radio National Breakfast
  • Triple M – News
  • The Seniors Magazine
  • RACV Magazine
  • RACQ Magazine

The program returned an ROI of 26:1 for the client.

SEA Electric

SEA Electric, the developers of the world’s leading all-electric, zero emissions, commercial vehicle technology, engaged Media & Communication Services in 2020 to manage the company’s Public and Media Relations, plus global communications.

Now headquartered in California, USA, SEA Electric is shaping the future of transport with a highly adaptable platform that is perfect for light commercial vehicles, a massive range of truck applications, and buses, from small metro solutions to large American school buses.

A highlight of the program to date has been twin announcements in January 2023 regarding an MOU to produce 8,500 EVs for the mining sector, plus a partnership with AMPOL.

With a mainstream audience in the millions, by the end of the month, the activities resulted in 621 captured newspaper stories, news website articles and radio interviews. Using figures supplied by iSentia, the relative PR value of the program was $45,302,774.

ZF Services

For the 2020 calendar year, editorial coverage received as part of the ZF Services Program can be valued at a minimum of $1,480,018.

From 1 January until 31 December 2020, ZF and/or its related brands/products received 726 mentions in Australian (and, where available, NZ) media publications (both print and online). From 1 January to 31 December 2020, Media & Communication Services wrote and distributed 20 media releases for ZF Services Australia. These stories covered a wide range of products and services offered by ZF, both internationally and within Australia.

During the same period in 2020, MCS prepared 35 editorial pieces on behalf of ZFS AU. This is a strong result, considering cuts were made to the final advertising schedule for the year’s second half.

Media & Communications Services continued to handle the coordination and submission of printed advertising on behalf of ZFS AU for 2020. In total, 39 advertising commitments were organised and managed by MCS.

The facets of this program included:

  •  Booking all advertising and negotiating the best rate
  •  Coordinating artwork with publications
  •  Reporting on total advertising spend
  •  Briefing of artwork creative to CI specs and management of the creation process where required
  •  Handling requests for additional story copy and images
  •  Invoicing from magazines
Polar Electro

The services of Media & Communication Services were sought to launch the Polar brand to the Australian market, following our successful campaign with Fitbit.

In the period August to December, the key activities included:

  • Launch Activity – Australian Arrival and M600
  • Media Release Program
  • Media Networking
  • Seeding Campaigns
  • Editorial Opportunities
  • Product Placement
  • Gift Guides
  • Advertorial
  • Prime Advertising Placement Opp
  • Sponsorship/ Ambassador Leverage

The minimum volume of media coverage for Polar Electro Australia achieved in the period was 161 articles, mentions and reports.

Online was the leading medium, followed by print, television and radio.

The coverage reached a minimum total potential cumulative audience/circulation of over 23,720,000. 

Using the advertising space rate (ASR) formula, the dollar value of the media coverage received equals a minimum of $5,740,000.

The advertising program Media & Communication Services negotiated for Polar for the same period provided an ROI of 17:1 in terms of cost versus value.